Think Local

Think Local is here — and it’s more than just a program. Think Local is a grassroots initiative that empowers Energy Advisors to turn business success into direct community impact. Through campaigns funded by Community Cash, EAs lead projects that reflect the core values of Think+ — Energy, Equity, Education, and Environment.

Explore the FAQs and don’t miss the current promotion to earn Community Cash by making a difference where you live and work.

What is Think Local?
Think Local is a community-impact initiative where Energy Advisors (EAs) can bank and use Community Cash to fund local campaigns — like school projects, nonprofit donations, clean-ups, and more — that create visible, positive change in their communities. 

Who can participate?
All active Think+ Energy Advisors can bank and pledge Community Cash. Only Directors and above who complete the Think Local Certification may submit campaigns. 

What are campaigns?
Campaigns represent the different ways for you to use your Community Cash. Any Energy Advisor at the rank of Director or above can nominate meaningful causes in their or their team’s communities.   

Each campaign has a target funding amount and you and your leaders will become evangelists, helping raise the funds necessary to close out the campaign and put the money and our community to work.   

Accruing & Using Community Cash 

How do I bank Community Cash?
Community Cash is credited when you or your team enroll new customers in Think Energy products that trigger Customer Acquisition Bonuses (CABs). The amount credited depends on customer type and your rank. 

How much Community Cash is banked per customer?
Up to $10 per customer, distributed through a tiered system based on customer bands and your compensation level. 

Can I transfer or cash out my Community Cash?
No. Community Cash is a non-monetary credit used exclusively to support approved Think Local campaigns. It cannot be transferred, redeemed, or used for personal purchases.  

Where can I see how much Community Cash I’ve banked?
You can track your Banked, Pledged, and Funded Community Cash using the Think Local widget in your Think+ Back Office. 

Campaigns & Submissions 

What types of campaigns are allowed?
Eligible campaigns include: 

• School initiatives (e.g., STEM gardens, art supplies).  
• Community clean-ups.  
• Educational workshops.  
• Fundraisers for 501(c)(3) nonprofits.  
• Environmental and sustainability projects.  

What is not allowed?
Examples of disallowed campaigns: 

• Team-only social events (e.g., pizza parties, happy hours).  
• Birthday parties or gifts.  
• For-profit business promotions.  
• Campaigns over $2,500 in requested funding.  

What is required to submit a campaign? 

• Must be Director rank or higher.  
• Must complete the Think Local Certification.  
• Submit campaign via the Think Local widget with: 
• Campaign type and name.  
• Funding and participation goals.  
• Timeline and location.  
• Impact statement.  
• If nonprofit-related: legal name and EIN.  

Funding & Pledging 

How do I pledge Community Cash to a campaign?
Use the Think Local platform to pledge — similar to using a gift card. Once pledged, funds are held until the campaign is funded or canceled. 

Can I take back a pledge?
Yes, you may withdraw your pledge anytime before the campaign is fully funded. After funding, the pledge is final. 

What happens if a campaign doesn’t reach its goal?
If a campaign is not funded within 90 days, all pledged Community Cash is returned to your Banked balance. 

Execution & Reimbursement 

How are campaign expenses paid?
Under $300: EA pays upfront and is reimbursed through commissions (receipts and documentation required). 

Over $300: Think+ pays vendors or nonprofits directly based on submitted invoices. 

Can I use campaign funds for team meals or giveaways?
No. Personal perks, team-building events, meals, or unrelated items are not eligible for reimbursement. 

What documentation is required post-campaign?
Sponsors must submit: 

• Photos or videos.  
• Summary of impact (people reached, Community Cash used, etc.).  
• Final receipts.  
• Any waivers or approvals (if required).  

Event Rules & Liability 

Do I need waivers at my event?
Yes. If your campaign includes in-person activities, you may be asked to collect volunteer waivers and submit them to Think+. 

Is Think+ liable for accidents at events?
No. EAs organize and participate at their own risk. All events must follow local laws and safety guidelines. 

Program Changes & Updates 

Where can I find updates?
All updates are posted on local.thinkenergy.plus.